The Daily Dig
Performance Contracting Group, the largest drywall and ceiling contractor in the United States, has entered a multi-year enterprise agreement with Track3D to deploy its Reality Intelligence platform across the company's operations. PCG executes approximately 12,000 projects annually nationwide, and since deployment began, Track3D has tracked progress across $413 million in active project value within the portfolio.
The platform monitors 65 unique drywall and ceiling elements, each tied directly to PCG's internal cost codes. That level of granularity matters because specialty trade work doesn't break down the way a GC would log it. Framing, hanging, and taping are tracked as distinct categories, each carrying its own labor profiles, billing implications, and crew assignments. Most progress monitoring platforms were never built to work at that resolution.
Before Track3D, two team members were spending two to three days every week manually compiling progress updates. The platform now generates those reports automatically using existing reality data, eliminating up to 48 hours of manual reporting per week and freeing those team members to focus on field execution.
Track3D built to PCG's operational model rather than asking PCG to fit its work into the platform's existing structure. That meant developing trade-specific dashboards and mapping every tracked element to PCG's cost codes. PCG CFO Brett Dahmer noted that legacy platforms weren't built to handle that kind of granularity. Track3D Co-Founder and CEO Chaitanya NK said the collaboration with PCG pushed the platform to go deeper, and that the partnership shaped how the product evolved.
This deal follows Track3D's previously announced partnership with Hensel Phelps, one of the largest general contractors in the United States. The company is currently in active engagement with several of the largest mechanical, electrical, and concrete contractors in North America.
Snapshot:
Platform: Track3D Reality Intelligence
Contractor: Performance Contracting Group (PCG)
Role: Specialty trade contractor, drywall and ceiling
Agreement: Multi-year enterprise
Annual project volume: Approximately 12,000 projects nationwide
Active project value tracked: $413 million
Elements monitored: 65 unique drywall and ceiling items
Cost code integration: Mapped directly to PCG's internal cost codes
Reporting impact: Up to 48 hours of manual reporting eliminated per week
PCG contact: Brett Dahmer, CFO
Track3D contact: Chaitanya NK, Co-Founder and CEO
Previous partnership: Hensel Phelps
Other active engagements: Several of the largest mechanical, electrical, and concrete contractors in North America
TheJobWalk Thoughts
Progress monitoring technology has historically been built around the GC's view of a project, and this deal puts a number on what that gap costs at the trade level. Two people spending two to three days every week on manual reporting is time that isn't going toward field execution, crew coordination, or problem resolution. Across a portfolio the size of PCG's, that drag compounds fast.
The 65 cost code mapped elements is the detail worth sitting with. For any specialty sub evaluating progress monitoring tools, cost code integration is the make-or-break requirement. If the platform can't speak your cost structure, your project managers and billing teams can't use the output. A progress report that doesn't map to how you actually track and bill work isn't a progress report, it's more homework.
PCG runs approximately 12,000 projects a year. Any supplier or manufacturer selling into drywall and ceiling work should recognize what real-time installed quantity data at that scale means for demand visibility and procurement planning. That is a conversation worth having with your customers.
