The Daily Dig:
Trammell Crow Residential (TCR), the multifamily development platform of Crow Holdings, has teamed up with Haseko North America to develop Allora Fallbrook, a 366-unit Class A apartment community in northwest Houston. The project will sit along Beltway 8 in the established Jersey Village submarket, an area characterized by limited new multifamily supply and strong access to major employment centers across northwest Houston.
The four-story development will offer a mix of one and two-bedroom residences with efficient floor plans and modern finishes. Plans include surface parking and amenities such as a resort-style pool, fitness center, clubhouse, and outdoor gathering spaces. Construction is expected to kick off in early 2026, with first units delivering in 2027.
Project Snapshot:
Developer: Trammell Crow Residential (multifamily platform of Crow Holdings)
Partner: Haseko North America
Project: Allora Fallbrook
Sector: Multifamily (Class A)
Units: 366
Location: Along Beltway 8, Northwest Houston, TX
Submarket: Jersey Village
Building: Four stories
Unit Mix: One and two-bedroom residences
Features: Efficient floor plans; modern finishes
Parking: Surface parking
Amenities: Resort-style pool; fitness center; clubhouse; outdoor gathering spaces
Market Context: Limited new multifamily supply; proximity to major employment centers
Construction Start: Expected early 2026
First Deliveries: 2027
TheJobWalk Thoughts
This deal is built on fundamentals: constrained new supply and direct access to established employment corridors. That positioning points to a deliberate expansion of the Allora platform rather than a speculative move into unproven territory. For contractors and trade partners, an early 2026 start means preconstruction planning and partner alignment need to be well underway before mobilization. For sales and BD teams, the detail worth noting is that this is the first development joint venture between TCR and Haseko. New platform partnerships in a submarket tend to signal follow-on activity if the first project performs, and that makes early relationship building here worth the effort.
